Last
week, I sized up the commerce and ad markets
sizes. But this week, I'm offering up some truly
unique statistics on the infrastructure and
services markets.
After all, many forecast advertising and
commerce numbers. But few get into software,
hardware, support and infrastructure. And even
fewer approach professional services. What follows
is the scoop on those markets.
Infrastructure/Support Market
First, let's define the market. I'm talking
hardware, software, services, access, hosting,
communications, servers, network equipment,
ecommerce software, caching software, ad serving,
commerce affiliate management, content,
development and security services and tools.
Forrester, IDC and Zona Research are the most
active in this area.
It's interesting to note how technology
hardware and services -- like servers and internet
access -- dwarf the software market two times
over. In addition, it's interesting that the
ecommerce software market is relatively small, and
ad serving is tiny! I've also noted a market size
for affiliate management (like BeFree and
LinkShare) -- a sizable market with few players
compared to the software markets.
You might notice an overlap between categories.
This is due to two different research firms using
two different methodologies and groupings. I
included both in many cases, so you can pick the
one that works best for you. Remember, I'm
providing consensus estimates or analysis of the
forecasts.
View
Infrastructure/Support Market Size Estimates
Summary (PDF document; you'll need Acrobat
Reader)
Professional and Site Services Market
If you are an agency, consultant, systems
integrator, or a web developer, take note.
According to Forrester, the site development
services market is projected to be $15 billion by
2000.
In contrast, by the year 2000 the ad market is
forecasted to be $3.8 billion. Commerce,
meanwhile, bloats to a whopping $94 billion.
Internet professional and strategic services
(often what iXL, Reinvent, Viant and U.S.
Interactive refer to themselves as) are projected
to be anywhere from a $13.8 to $20 billion market
in the year 2000. Meanwhile, internet research is
a measly $76 million that year. Find your
elephant!
View
Services Market Size Estimates Summary (PDF
document;you'll need Acrobat
Reader)
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