About Keith Pieper
My blogs
Resume and portfolio
My social networks
PAY THE PIEPER ARCHIVES

I have written dozens of market commentaries, research studies and features. And I've been quoted in several publications regarding ebusiness topics. Click on any link to view the column or article and learn how I've become known as a "voice of reason."

PRESS QUOTES

ABCNews.com

  1. Privacy At What Cost

Internet World

  1. Those Boinging Boxes

Advertising Age

  1. interVU and MatchLogic Unveil Ad Delivery System

NUA Internet Surveys

  1. Report Weighs Up Interstitial Ads

InternetNews.com

  1. Study Confirms Effectiveness of Interstitial Ads

 

PUBLISHED WORKS

Zetetic Research Studies

  1. Domain Name Industry: Quick Reference Guide

MarketAdviser Research Studies

  1. Interstitial Advertising Report
  2. Internet Data Market Report

Digitrends

  1. Consumers Want Targeting and Privacy Regulation, Survey Says

ICONOCAST

  1. I C O N O C A S T Newsletter,24-Jun-98

  2. DotCom Marketing Features:

    ad management, ad networks, ad spending, advertising agencies, advertising auctions/marketplaces, advertising effectiveness, affiliate marketing, broadband, communities, content syndication, email marketing, "free" everything, cross-media integration, loyalty programs, interactive public relations, measurement and auditing, branding offline/online, online research, promotions, personalization, profiling, privacy, rich media, search engine positioning, site analysis, viral marketing

ClickZ

  1. Interstitials: The Bigger Picture, May 14, 1999
  2. IAB and InterWatch: Making Sense of the Numbers, January 7, 1999
  3. Sizing Up The Markets, Part 2, December 17, 1998
  4. Sizing Up The Markets, Part 1, December 10, 1998
  5. Cold Hard Cache: The Quantified Truth, December 3, 1998
  6. How to do Competitive Analysis and The Best Media Planning Tools, November 19, 1998
  7. The World According to VC's, November 12, 1998
  8. PROOF: Beyond the Banner Works, April 16, 1998
    1. In Spanish
  9. Market Intelligence: Don't Search...Find What You Need, March 5, 1998
  10. Beyond Targeting: Try on Microsegmentation, February 19, 1998
  11. What Paul Harvey Might Say About Internet Advertising, January 3, 1997

ClickZ (published but unavailable - ClickZ lost the archives)

  1. The Trust Issue: How I Got Burned on the Net, June 22, 1998
  2. Rating the Raters, October 23, 1998
  3. Silicon Huh? The new Net Frontier, November 5, 1998
  4. Answerman: Tracking Sales, Who Yahoo! Uses and How Much People Earn, October 29, 1998
  5. Oops...RPUU Redux, October 15, 1998
  6. Maximizing Your Revenue Per Eyeball, October 1, 1998
  7. Rich Media Tutorial: Making it work, September 17, 1998
  8. Rich Media Tutorial: Comparing Results, September 10, 1998
  9. Rich Media: What it is, September 3, 1998
  10. The Truth About the Jupiter Show, August 27, 1998
  11. The Answerman: Credit Card Usage, Associate Programs, Content Management, July 30, 1998
  12. What ticks you off? The results are in, July 23, 1998
  13. Calling Interstitials to the Carpet, July 16, 1998
  14. "Enhancing" Traffic Online, July 9, 1998
  15. What's With you? The Top Internet Marketing Peeves, July 2, 1998
  16. Growing an Industry, June 25, 1998
  17. Is there such thing as meaningful measurement ratings?, June 18, 1998
  18. Special ClickZ Report: Online Privacy, June 11, 1998
  19. The Answerman: A Look at Email Marketing, June 4, 1998
  20. The Answerman: Protecting Your Intellectual Property, May 28, 1998
  21. Privacy: Be a Part of the Solution, May 21, 1998
  22. Get Free Advice! Introducing the ClickZ Answerman, May 14, 1998
  23. Survey Says We've Only Begun to Taste Rich Media, May 7, 1998
  24. Rich Media: Sure It's Popular...But How's it Work?, April 30, 1998
  25. ROI: A Click By Any Other Name, April 23, 1998
  26. PROOF: Beyond the Banner Works, April 16, 1998
    1. In Spanish
  27. The Advertiser's Toolbox: What Works? What Doesn't?, April 9, 1998
  28. The Power of the Online Press, April 2, 1998
  29. Advertise less...you might make more, March 12, 1998
  30. A great online business anyone can learn (and earn) from, February 26, 1998
  31. Confessions of a failed Entrepreneur, February 12, 1998
  32. Paul Harvey, Redux: How to Integrate Content and Advertising, February 5, 1998
  33. Brand Preference: The Final Frontier in Online Competition, January 31, 1998
  34. Marketing 101: The Four P's of Internet Marketing, January 24, 1998
  35. Two models for creating a virtual community, January 17, 1998
  36. Web Media Planning Overview: Consider all the variables, January 10, 1998
  37. Caching and Counting: LightJava vs. Cache Control, December 27, 1997
  38. Strategic Pricing: The Internet trap, December 21, 1997
  39. Direct Marketers Hungry? A buyers guide for feasting on leftovers, December 13, 1997
  40. Online Commerce for Advertisers: Do or Die, November 29, 1997
  41. Affiliate Networks: The more the Internet changes business, the more business stays the same, November 23, 1997
  42. Domains: More than a name and a number, November 8, 1997
  43. Everyone's objective is to sell, November 1, 1997
  44. Don't follow the leaders: Fortune 100 forget search engines, October 25, 1997
  45. Pay for Performance: All Responses are not created equal, October 18, 1997
  46. So you're thinkin' about goin' direct?, October 11, 1997
  47. How to be a Big Player in a Small World, August 26, 1997
  48. On the Internet, Bigger is Not Necessarily Better, August 21, 1997
  49. A New Paradigm: Leverage the Web for all its Worth, June 10, 1997
  50. Click-through vs. branding: Aiming for long-term with branding, May 8, 1997

DMNews

  1. Is Spam, by any other name, sweeter? September 29, 1997
  2. Everyone's Objective is to Sell, November 17, 1997