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Keith Pieper is the Founder of Cadreon, Interpublic Group’s internet trading desk where he managed Product Strategy, Research and Development. Prior to Cadreon, Keith managed a media team of 19 at UM on a portion of the Microsoft account. Keith worked in product and marketing for Excite@Home’s MatchLogic unit, helping push the industry into behavioral targeting and rich media. He served a brief stint in mortgage lead generation and has consulted with numerous internet related ventures, including DoubleClick. Keith got his start managing online advertising for Ameritrade in 1996. He is an expert with various platforms in the audience buying ecosystem. This enables him to read the tea leaves, learn and adapt fast, thinking outside box to solve the most challenging strategic and technical issues.
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