With his unique brand of enterprising curiosity and willingness to get his hands dirty, Keith leads the Microsoft US Subsidiary media team at Universal McCann in San Francisco. Keith graduated in 1996 with a business degree, jumping head-first into the two-year-old online advertising industry. From a simpler time (when clicks were the killer metric) at a small agency in 1996, Keith managed AmeriTrade’s online advertising. He went on to help forge the rich media advertising industry as TrueVu Product Manager at Excite@Home’s MatchLogic in 1999. Keith consulted DoubleClick on its 2000 Abacus acquisition and is well known among “online old-timers” for his weekly rants on ClickZ. Today, Keith applies his diverse experience to make order out of chaos and cut straight to the core strategic issues. Keith is married to a brilliant and gorgeous PhD candidate, Joy. He spends his free time tinkering with technology, feeding his thirst for knowledge on the Internet, road-tripping to hot springs in the "RV", playing with his two dogs and watching endless Family Guy reruns on TiVo, all while drinking pots of his beverage of choice - coffee.

I have been active online since 1996 and have an extensive seller repuation on eBay and Amazon.

03 :: My Waste Veggie Oil Conversion
I recently converted my diesel truck to burn waste vegetable oil. Not rocket science, but a custom job that was done really well. No more $4+/gallon gas.